Arguably, the front of the sleeve is the most important section as it contains all the information a consumer needs to know at first glance. Developing on from the plain initial designs with the block colour background, the below developments instead use sections of colour alongside the hand-drawn type created earlier.
Initially, I began with using a rectangular banner across the sleeve which would house the meal name. Keeping this in green, I experimented with different widths and placement of text within these boundaries.
When these experiments didn't work I incorporated in the swash I had made earlier using watercolour. Using this swash the packaging looked more in the handmade aesthetic I was reaching for. Again I experimented with widths and text placement within this, and then looked at incorporating photography within the front cover.
Having the meal photograph as the background for the front of the sleeve was difficult due to the meal needing to be the focal point for the cover. This meant that the photograph was covered by the swash and title, and even when the swash was removed, in order for the title to be seen the opacity for the photo needed to be dropped.
As these experiments weren't successful I moved back to the swash. I didn't like the inverted colours - with green for the background and type and white for the swash. I needed to consider the consistency of the whole sleeve, and having blocks of colour for each section may make the sleeve look very disjointed. Instead of the inverted colours, I moved back to the green swash - but here I added a texture to it.
The texture I wanted to emulate was that of textured paper, like sketchbook paper. I found a texture and overlayed it onto a swash using Photoshop. The result looked good, however I think the colour needs to be a lighter green, or the opacity of the texture dropped lower so that it is more subtle in the final product.
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