Practical - photography

While I was looking at the ready meal range Boxed I noticed that the photography on the website was stylized, including ingredients that are included within the meal.

Similarly, Gousto and Hello Fresh use the same premise within their promotional images, displaying the ingredients within in creative arrangements around the packaging.

I wanted to do the same kind of thing with my packaging. I chose to use the roast salmon box to use in the photoshoot and bought the ingredients, including salmon fillets, green beans, tomatoes as well as chilli's to represent the spicy sauce and a lemon to show that lemon juice was included. Since the sauces would be hidden within the sachets, these ingredients needed to show the sauces in a different way. I also included fresh basil to indicate the herbs within the meal.

Using the professional photography studio with lighting I arranged the boxes alongside props and ingredients, in different set ups to find the best one.

After taking these photos I edited them in Lightroom to adjust the lighting and shadows.