Huel

Huel is a meal that you can prepare yourself in a matter of minutes - made from powder and often drunk in the form of a shake, similar to a protein shake. It contains everything - all nutrients and vitamins a human being requires daily. This meal is most often used as a replacement for another meal during the day.

Huel is marketed as a convenient, easy to prepare/consume product and therein lies its appeal.

Huel uses the scientific basis of the product and reflects this in the packaging style. Using the element of white space alongside bold text provides a minimalist, no-nonsense aesthetic. This creates brand transparency, a key feature in health food brands as this gives the consumer a feeling of trust within the brand.

The nutritional information of the product is easier to access than most other health food brands, with it taking up an entire section of the website.