Practical - Evaluation

Overall I am happy with the design of my packaging. The sleeve contains all the information the consumer needs to make the decision about whether to buy. Including the recipe on the back of the sleeve was my favourite idea as this saves paper and makes the design more convenient for the customer. If I was to make any changes to the design though, I would include a nutrition label on the back sleeve next to the barcode to echo the designs of the ready meals I researched during initial stages of the project. I am happy with the materials I chose, as I think the sleeve is the right weight to look as if it could be properly produced. The stickers are also a good material however, next time I would make them smaller to fit lengthways across the smaller sachet, and also reprint them as the registration was slightly out. There were limitations in the print room stopping me from doing this however, due to a lot of people needing printing, the guys in the print room were busy and they are the only ones who can use that equipment. I also like the mock ups I chose to make, I think they look as if the sleeve was part of the mock up already, and they present all sides of the box. Changing the background colours of these to suit the rest of the design makes the presentation more thought out and consistent.

The colours are almost exactly the colours I used in initial designs - I chose to proceed with bright colours as I thought vibrant colours would suit the project the most. Through the deisgn process the colours changed in experimentation but I reverted back to the original colour scheme, except I replaced pink with orange for the meat meal. I also liked my use of colour to reflect the contents of the meal, using the design as a kind of colour code universally recognised.

I think the style of my packaging successfully represents the contents of the box and ethos of the brand, utilising the "natural" look strategy used by brands such as Hello Fresh indicates that the product is healthy. This is done using hand painted type and hand painted features such as the swashes. Coupled with the unprocessed brown colour of the box and the bright colours including green, the packaging uses the "natural technique" to hold consumers eye gaze, a strategy found successful by Sonoco, a packaging company who held a survey that found there results. 

The marriage of healthy food and convenience allows consumers to easily cook a healthy and tasty meal with minimised effort, due to the concept of the product. This allows consumers to eat a balanced diet as part of a healthy lifestyle.

In terms of time management - I have been able to successfully balance the 2 factors to the dissertation, the essay as well as the practical project. I have been planning out my weeks throughout the project, breaking down my tasks into sections and assigning time periods to these in order to complete the work on time.