Practical - final sleeves

The final sleeve wraps around the cardboard box and contains 4 sections. The top of the sleeve contains the information about how the brand works to give a little context to the design and format of the meal kit. The next section is the front of the sleeve, displaying the logo, meal title, serving size and also some selling points to encourage consumers to buy the meal.
Below this is the outward facing section of the sleeve which is in the bright colour taken from the rest of the sleeve. The use of this colour block breaks up the repetitiveness of the white background of the sleeve. It also tells the consumer to turn the sleeve around to see the list of ingredients included. 
The last section of the box is the back and contains the recipe, list of ingredients and photo of the meal.