Practical - Side sleeves

For the section of the sleeve that would be on the very front of the packaging in the consumers eyeline, I wanted to keep it very simple and only include the name of the meal following crit advice. The advice was to keep the section simple, as overcrowding it with text would be overwhelming and unnecessary because the information would be very close on the top of the sleeve, with the ingredients only on the other side.

I decided I preferred the white type against the green background as the majority of the sleeve is white. The use of this block colour breaks up the expanse of white on the rest of the sleeve and draws the eye to the box too. I decided to add a caption beneath - telling the consumers that the included ingredients are on the back of the box. 

On the reverse of the box, the sleeve includes the little description of the brand and how it works, to give a little context to the product. I also included the title in the type used across the box to ensure consistency.