Morrisons Bistro Range
Designed by: Graphic Packaging International
Rebrand of Morrisons M range - ‘good, better and best’. Reflects the shift of interest onto quality of meals. Premium packaging. The brief required packaging that reflects chef inspired food that is restaurant quality but great value. The design involves spot varnish, black on black, silver bistro text. The design focus of the packaging mainly revolves around the text used - with a secondary photographic element.
Wild Chef Artisan Food Packaging
Designed by: DNA
Functions standing or laying down in freezer cabinets. The cardboard box is flute carton printed with the brand pattern across all meals - the boxes have different sleeves for differentiation. I really like the way the recipe is printed on the back of the sleeve - this saves paper and removes the need for an extra recipe card. I may potentially be using this idea in my final design - as the sleeve can be used on plain or patterned boxes. The sleeve also provides extra security within the fastening of the box - the sleeve stops it from coming open as well as containing all the information.
Coco & Lucas' Kitchen
Use of colour on sleeve differentiates between meals, this is a clever use of colour to code the type of meals. The design also includes hand drawn type, this coupled with the painted swash element gives the packaging a handmade look. The packaging is for kids meals but doesn't have the typical childish look associated with childrens products. The packaging is designed in such a way that it looks professional enough to appeal to all ages.
A meal in a bag is an alternative option for packaging ready meal. This happens with bigger ready meals, for example, curries created for 2 that include the meat and sauce portions alongside the rice and naan bread. The components are packaged in their own containers and then kept together in a bag. The same idea could be applied in this case, and all the ingredients would be contained in sachets. Bags however don'tt keep food fresh as long as a cardboard box, as there is less insulation and also the element of durabilty is removed - the ingredients aren't protected during transport and storage due to the flimsiness of the paper bag.
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