Tuesday, 18 December 2018

Huel

Huel is a meal that you can prepare yourself in a matter of minutes - made from powder and often drunk in the form of a shake, similar to a protein shake. It contains everything - all nutrients and vitamins a human being requires daily. This meal is most often used as a replacement for another meal during the day.

Huel is marketed as a convenient, easy to prepare/consume product and therein lies its appeal.





Huel uses the scientific basis of the product and reflects this in the packaging style. Using the element of white space alongside bold text provides a minimalist, no-nonsense aesthetic. This creates brand transparency, a key feature in health food brands as this gives the consumer a feeling of trust within the brand.

The nutritional information of the product is easier to access than most other health food brands, with it taking up an entire section of the website.








JOBS + lifestyle

Marxism
Humans produce their mode of life through the collective force of labour, and it is within the division of labour that personal differences begin to form based on the different activities, capacities and skills that people perform and develop.


For Marx, then, humans do not make the world or their own selves through pure reflection or contemplation: we do it through practical activity and practical intelligence, in which we engage with the world, transform it, and, in the process, transform our own selves



The loss of a job not only can lead to a feeling of powerlessness, it can also bring on a life crisis or identity crisis as the person is unsure about how to reconstruct their biographical narrative in the absence of a rite of passage between the state of employment and unemployment, or what can possibly come after it. - Burkitt p170

Seve
the biography of an individual is determined by their place within the social relations of production, and, of course, it is within that biographical trajectory that the self, or personality, is formed: the capacities, skills, needs and characteristics of the person.

self is dependent on social heritage born into which they absorb through work 


However, Sève recognizes that in capitalism the majority of people have little control over their use-time and activities, and because of this will feel alienated to some degree in their lives

Alongside this, the time that is left over for people to engage in other activities outside of paid employment, or the alienating experience of unemployment, is what shapes the context of people’s lived experience and helps us to understand ‘the whole structure and development of real human personalities’ (Sève, 1978, p. 299)

Turner

in industrial capitalism leisure time is not only freedom from institutional obligations, work times, routines and disciplines, experienced as a space in which to recuperate, it is also freedom to enter symbolic worlds of entertainment, hobbies, sport and games. This freedom to play with ideas, fantasies and materials allows people to experience some sense of transcendence over social structural limitations, and also to engage in social
relations with friends that are more equal and of mutual benefit.

Bourdieu


habitus


Class
material constraints into which we are born, which affect life changes like access to education and important social contacts. 
a priori of individual experience in historical sense (family, location, religion etc)


‘find their conditions of existence predestined and hence have their position in life and their personal development assigned to them by their class, become subsumed under it'.

Marxists.org. (2018).


Life-planning becomes all-important, which presupposes a mode of organizing time, by interpreting the past and preparing for the future. Lifestyle choices also have to be made, and here Giddens refers to the term ‘lifestyle’ as a more or less integrated set of practices that give material form to a particular narrative of self-identity. p 171

Similarly, our biographical trajectories are not just carved out by the way that we as individuals choose to organize biographical time, or in the way we choose a lifestyle related to particular places. For a start, we are born into certain places that we do not choose, and those places with their particular habitus can be embodied in every muscle and fibre of our selves p 171


what limits the scope for us to move between different lifestyle sectors is not any inability to make choices on the part of certain individuals, but how transposable our embodied dispositions and various social capitals are. With my accent, manners, bodily demeanour, dispositions, world-outlook, education, skills and capacities, will I ever get a place at that University, or get that job with that company, or feel comfortable living in that neighbourhood? If it is so unlikely, would I even think of it? While Giddens applauds Bourdieu for showing how lifestyle in the form of habitus is not just the result of class differences but one of the structuring features of stratification, he ignores the other side of Bourdieu’s structuration: that lifestyle is both the result and the structuring feature of class, in that it is central to the reproduction of class differences and inequalities. Thus none of us
are without limits in being able to choose our lifestyles, as so much rests on the habitus we were born into and that inheres in our embodied self, including our dispositions, tastes, capacities, interests and ambitions.


Practical - ready meal packaging design

Morrisons Bistro Range



Designed by: Graphic Packaging International
Rebrand of Morrisons M range - ‘good, better and best’. Reflects the shift of interest onto quality of meals. Premium packaging. The brief required packaging that reflects chef inspired food that is restaurant quality but great value. The design involves spot varnish, black on black, silver bistro text. The design focus of the packaging mainly revolves around the text used - with a secondary photographic element. 


Wild Chef Artisan Food Packaging



Designed by: DNA

Functions standing or laying down in freezer cabinets. The cardboard box is flute carton printed with the brand pattern across all meals - the boxes have different sleeves for differentiation. I really like the way the recipe is printed on the back of the sleeve - this saves paper and removes the need for an extra recipe card. I may potentially be using this idea in my final design - as the sleeve can be used on plain or patterned boxes. The sleeve also provides extra security within the fastening of the box - the sleeve stops it from coming open as well as containing all the information. 


Coco & Lucas' Kitchen


Designed by: Boxer & Co.
Use of colour on sleeve differentiates between meals, this is a clever use of colour to code the type of meals. The design also includes hand drawn type, this coupled with the painted swash element gives the packaging a handmade look. The packaging is for kids meals but doesn't have the typical childish look associated with childrens products. The packaging is designed in such a way that it looks professional enough to appeal to all ages.


Bag


A meal in a bag is an alternative option for packaging ready meal. This happens with bigger ready meals, for example, curries created for 2 that include the meat and sauce portions alongside the rice and naan bread. The components are packaged in their own containers and then kept together in a bag. The same idea could be applied in this case, and all the ingredients would be contained in sachets. Bags however don'tt keep food fresh as long as a cardboard box, as there is less insulation and also the element of durabilty is removed - the ingredients aren't protected during transport and storage due to the flimsiness of the paper bag.

Lifestyle notes

Acharya (2007), wrote in his article Modern Life Style Could Damage Your Heart, “The modern lifestyle, which puts people under constant stress, could severely damage major organs and lead to heart attacks, kidney disease and dementia” - 

Spaargaren, G., and B. VanVliet (2000) "Lifestyle, Consumption and the Environment: The Ecological Modernisation of Domestic Consumption", Environmental Politics 9(1): 50-75.


Some commentators argue that, in modernity, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life.[10] Ropke, I. (1999) "The Dynamics of Willingness to Consume", Ecological Economics 28: 399-420.


Lifestyle may include views on politics, religion, health, intimacy, and more. All of these aspects play a role in shaping someone's lifestyle. Giuffrâe, K., & DiGeronimo, T. (1999) Care and Feeding of Your Brain : How Diet and Environment Affect What You Think and Feel, Career Press.


alfred adler - a lifestyle was understood as a style of personality, in the sense that the framework of guiding values and principles which individuals develop in the first years of life end up defining a system of judgement which informs their actions throughout their lives.


Burkitt, I. (2009). Social Selves: Theories of Self and Society. 2nd ed. London: Sage.

In the modern world we are engaged in so many activities that take place i a variety of contexts with a mixture of people, we become many different things to different people. p1

Alberto Meluci has claimed that the social movements are based in people's experimentations with alternative lifestyles and identities. p18 - alberto melucci (1989) Nomads of the present: social movements and individual needs in contemporary society. London: hutchinson radius

140 - 141


Lucien Sève

habitus

Bourdieu - lifestlye is both the result and the structuring feature of class, i that it is central to the reproduction of class differences and ineqaulities.

172

Lifestyle and class

Social Selves

The question is so ubiquitous because finding out someone's relation to the job market tells us about the activities they engage in for the majority of their life, their skills and capacities - perhaps even their interests - how much a person might earn, their social class and status and their lifestyle. In other words, it tells us important things about that person's identity and they ways that others view, judge and value them. - p138

Lucien Seve the biography of an individual is determined by their place within the social relations of production, and, of course, it is within that biological trajectory that the self, or personality is formed" the capacities, skills, needs and characteristics of the person. For Sève, how individuals develop their own self is totally dependent on the social heritage they are born into, which they assimilate through work. p139

The development of the individual always takes place within a social logic constituted by the ensemble of social relations which form the matrices of activity in which a biographical trajectory takes shape and a self is formed - p 140 (LINKS TO AGENCY AND STRUCTURE)

Capitalist social relations will continue to structure the biographies of individual selves. They do so by structuring the activity and time that compose individual biographies. - p141

However, under capitalism, time spent on personal consumption and recreation is experienced as a temporary respite, often geared more to preparing people for a return to the labour process rather than the long-term development of self. However, as Victor Turner has pointed out, in industrial capitalism leisure time is not only freedom from institutional obligations, work times, routines and disciplines, experienced as a space in which to recuperate, it is also freedom to enter symbolic worlds of entertainment, hobbies, sport and games. p143

Turner

COP tutorial 2

Essay Structure good

Perhaps too much focus on self in relation to ancient greek philosophy, focus more on giddens and modernity etc

Look at
Social Selves - Ian Burkitt (disagrees with Giddens)
Saturation of Self

Essay feedback

Do not need to say that Descartes held the Cartesian position as this is a given
Jumps from classical > enlightenment > modern philosophy > post modern. do not need to include post modern philosophy. Create better bridges between these types of philosophy.

reflexivity link is Giddens

agency vs structure - affect eachother
agency - peoples thinking and actions
structure - what society expects 

"duality of structure" - in social section

remove foucault