Anastasia Beverly Hills
Consisting of a stylized letter as an icon as well as piece of accompanying type, the logo is in script type which can be seen as very feminine. The delicate look of the type can also be seen as feminine - tying in with the outdated assumption that women are fragile/dainty etc.
NARS is a very clean minimalistic logo, in capitalized sans serif typeface. The visual impact of the logo comes from the width of the letters compared to the thinness of the stroke - creating lots of negative space. The layering of the letters also makes the logo more interesting, the tracking has been condensed so much that the letters overlap eachother within the word.
Similarly to Anastasia Beverly Hills, urban Decay also use stylized letters as an icon. The blackletter typeface of the 'ud' makes a strong statement and sets apart the brand from the rest of the market. Paired with a serif typeface - which almost has a regal appearance, the overall look is traditional adn has a strong impact.
Anastasia Beverly Hills mini summer lipgloss set
The packaging is very stereotypically girly, the main colour of the box being in shades of pink - this could be to reflect the colours of the gloss but could also be because the colour is associated with femininity. Not all make up packaging from the Anastasia Beverly Hills brand is pink - but just to show an example of gendered make up packaging, with pink as the main colour.
Topshop Make Up range
Topshop have managed to avoid gendered colours in their packaging. The monochrome colour scheme appeals to everyone - and the patterns make the brand look less professional and more accessible - the packaging needs to be stylish seeing as the brand is a fashion brand not a cosmetics brand. I particularly like the idea of using a monochrome colour scheme as it looks understated and elegant by letting the products speak for themselves. Whilst I don't think I'll be using patterns in my final designs I like the application of these - the style of them make the packaging look more stylish and fun than just plain packaging.
MAC
MAC make up is a professional brand so it makes sense for the packaging to reflect this professionalism. MAC has taken a very minimalistic approach to their make up packaging, relying on the product to stand out for themselves using clear panels and keeping bottles clear too. The colour palette is again monochrome but is used in a cleaner way than Topshop - the packaging relies mostly on the use of negative space. The negative space is black with white for the logo and text - which is kept very small, compact and unobtrusive to the overall look.
Make up advertising traditionally features a female supermodel or otherwise famous celebrity (actress/singer), with a close up of their face as well as the logo, picture of the advertised product. Also featured a lot are plants and flowers which could either be the inspiration behind the colour of the product or could be a way of ensuring femininity in the advertisements as flowers are associated with women rather than men.
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