Study Task 6: Packaging Design

For my packaging design I started out with a box for foundation. 

I chose to use Futura as my typeface as I felt a modern brand needed a modern typeface adn the neutrality of the type would work well with most designs. In my logo designs I had experimented with using the gender symbols, but had found no place for them within my logo. I decided to instead try and use them in my packaging designs as well. My logo is encased within a circle as well so using the symbol and the logo together fitted well, but I didn't think the design looked that successful. I decided to cast aside the gender symbol and try and portray gender neutrality in a different way in my designs. For my next experiments I blew up the logo and placed it in the top right corner, cutting off some of it but it is still clear enough to see and identify. The type was aligned to the left of the box to counteract the heaviness of the logo on the right - this balanced out the appearance of the box. I also made the box a darker colour to make the contrast more obvious.

I continued on with the minimalistic theme ion my next design but made the logo a lot smaller and placed it above the text. This made the box look less cluttered but a bit too clinical so I added in the pattern I had created earlier by dissecting the individual shapes in the logo.

The pattern seemed to work better running along the top of the box rather than the opposite side to the text as this way there would be more negative space and the design would not look so cluttered. I then moved onto colour experiments and chose to play with yellow, green and orange as these colours are not typically gendered. The pale colours worked well against the black type but I felt the packaging was missing something. By choosing orange as the final colour the packaging stands out, and alternating black and white in the pattern along the top breaks up the white text and draws your eye.