Lecture Summary

Experiential learning (beyond linear learning)

Cyclical process of solving problems 
Analysis Application Comprehension Knowledge Evaluation Synthesis

- We are here because it is our job to communicate
- we solve problems of communication through type and image or motion
- we are interested in words language message and meaning
- we need to be able to effectively communicate ideas concept and content to different audiences in a range of contexts

visual communication is a process of sending and receiving messages using type and images
is based on a level of shared understanding of signs symbols gestures and objects
is affected by audience context media and method of distribution (not things we can especially control)

visual literacy
the ability to construct meaning from visual images and type
interpreting images of the present past and a range of cultures

is the ability to interpret negotiate and make meaning from information presented in the form of an image
based on the idea that images can be read

all that is needed for any language to exist is an agreement among a group of people that one thing will stand for another
universal symbols/images/cultural reference points

the importance of chronology

referencing language used before - rarely an original idea 
David Carson (anti design influenced Kyle Cooper)
breaks the grid 

Design is both a political and cultural force for change although most designers choose not to think about the power it has - Jonathan Barnbrook

is your work about the aesthetic or about the meaning?
who do you tell your stories to and why?
what do you believe? what do you want to do with your skills?

process is more important than outcome

creative practice doesn't just straighten and clarify the world it reflects the world as we venture beyond problem solving into process experiment and discovery - martin venezky

werner gaede - vom wort zum bild