Studio Brief 2: Interim Ideas Crit

People in my crit liked my idea of rebranding the make up brand to not focus on gender - they felt it was a great idea for a modern company - and appropriate given the attitude change towards gender with people becoming more accepting and understanding.

One concern I expressed in the crit was that my idea was becoming too far removed from my original idea to rebrand Morphe. The feedback I gained seemed to reflect this. So from here on my idea has changed to create my own genderless make up brand aimed at no one in particular - a neutral brand created to suit everyone and anyone. My altered idea is outlined on my brief definition post and design boards.