After presenting my ideas to my crit group I got a lot of constructive criticism.
Logo
The group liked the premise behind my logo, especially the shapes and the way it could be taken apart and arranged into something completely different. The idea of having the pattern across other things was a cool idea but actually putting it onto the designs didn't work as well as in theory. The main thing about my logo was the fact there was no additional text to it either - by subverting the traditional beauty logo I had offered no clue as to what the name was - a drawback that would definitely affect my brand recognition. The group suggested adding type - or creating a logo type instead and carrying on the theme of subversion in another way instead.
Packaging
As for the crit I only presented one face of the box (I didn't create a net for the entire box) the group felt the design was quite limited and couldn't see the design working in practice. The pattern also didn't fit (mentioned before under logo) and the typeface looked a little off as the heights of the letters weren't even. I think to improve my packaging I will start afresh - I will have to accommodate the new logo as well.
Advertisements
The group liked my advertisement as they thought it looked better than the packaging - however I will have to change the advertisement to fit in with the packaging too.
One really helpful suggestion was to instead of physical advertisements create some sort of digital advert- for example on Youtube or a campaign on Instagram. Since this fits better with my research into those social media platforms promoting beauty brands I think this is a much better idea than billboards - it will reach my intended audience more too.
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