The final branding for Mamilah, a funk/soul band from Leeds accurately reflects the fun and unique sound of the band. Taking inspiration from soul artists such as Aretha Franklin, Al Green and Funkadelic as well as more modern artists such as Amy Winehouse and Daniel Caeser, their sound is unique to them as they reflect the style of these artists, mixed with a more fun, modern approach. The band's signature sound is self described as fresh and organic with traditional soulful injections.
The logo is inspired by this organic element, using basic rounded letterforms to show the relaxed and flowing aura of the band. The basic letterforms also represent the tribal influences of the name Mamilah, taken from the word 'mamihlapinatapai' from the Yahgan language. The orange colour of the logo is inspired by the psychedelic era that funk and soul music was prolific in, and perfectly portrays youth which is part of the attraction behind Mamilah.
As brand strategist Mash Bonigala states “a bands logo is critical in being able to connect with an audience” (Adweek, 2015) the logo does this by using a handdrawn approach, reflecting the personal intimacy that Mamilah exudes at the small gigs they play around Leeds and London.
If my time was managed more effectively a wider range of outcomes within this branding could have been produced, however I am continuing on with this project after this module and working with the band to produce more ongoing content as their band continues to tour and grow in popularity.
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