Intro
- introduction of branding
- background information
- limit scope of discussion
- define question (relationship between music and branding/ how important is the relationship between music and branding?)
- present plan of coverage
Body
- how music industry utilises branding (fan base - engaging & maintaining, physical image, design)
- how brands utilise music (advertising, emotional attachments/psychology, importance of right music)
other thoughts
- difference between brands and bands AS brands
Conclusion
- summary referring to question
- future directions/ implications
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