Essay Research: Musicians and branding

http://flypaper.soundfly.com/tips/branding-marketing-guide-musicians/

http://www.astridbaumgardner.com/blog-and-resources/articles/personal-branding-for-musicians-and-artists-using-your-unique-gifts-to-connect-with-your-audience-sp-1016948968/

http://www.thebigmusicproject.co.uk/build-artists-brand/

http://blog.sonicbids.com/3-branding-lessons-from-musics-biggest-superstars

http://www.musicthinktank.com/mtt-open/music-as-a-product-versus-music-as-art.html

http://www.musicthinktank.com/blog/think-of-your-music-as-a-service-not-as-a-product.html

https://www.techdirt.com/articles/20120213/08223317744/why-music-is-not-product-three-reasons-why-thats-good-thing.shtml

https://www.techdirt.com/articles/20090201/1408273588.shtml

https://www.techdirt.com/articles/20091119/1634117011/future-music-business-models-those-who-are-already-there.shtml

https://dictionary.cambridge.org/dictionary/english/brand-communication

brand’s identity (visual: logo, colour scheme, name, typeface, tagline etc)
brand communication (such as logos)
brand awareness 
brand loyalty (fans, fanbase, Justin Bieber, The Beatles, One Direction)
and various branding (brand management) strategies.