Thursday, 26 April 2018

Branding a musician: Research

Mamilah is a funk/soul band originating from Leeds. 
Mamilah comes from the word mamihlapinatapai - Yaghan language of Tierra del Fuego (tribal).



"a look shared by two people, wishing that the other will initiate something that both desire but that neither one wants to start."



Mamilah is aware of the umbrella term Neo - Soul to wrongly encompass modern R&B and Soul. Instead in their music, they put the emphasis back on more traditional soul, with a fresh twist on what it is to be modern. 
Inspired by older artists like Judith Hill, Stevie Wonder, Nubian Twist, Aretha Franklin, Al Green, Bill Withers, Funkadelic as well as newer more recent artists such as Mr Dukes, Alicia Keys, Amy Winehouse and Daniel Caesar.

Upon asking the band for references for styles they like I was sent over these images. I noted the use of colour and shape within the first and the funky type in the second.










The name  Mamilah itself comes from the word ‘mamihlapinatapai’ which is “a look shared by two people, wishing that the other will initiate something that both desire but that neither one wants to start.” The word comes from the Yaghan language of Tierra del Fuego.

Mamilah is a funk and soul band and prides itself on its traditional injections of soul into modern, fresh music. Taking inspiration from a range of artists such as Al Green, Funkadelic and even more recent artists such as Amy Winehouse and Daniel Caeser, the band upkeeps this traditional sound they pride themselves on.
Looking at album cover designs from these legendary artists provided varied styles. Due to the era of funk and soul music, a psychedelic appearance is given to some covers, echoing the popular style of the times. However on other and the majority of covers, the design features a photograph of the artist as its primary focal point, alongside a typeface echoing the genre of the record.

None of the artists resarched has a definitive logo across their covers, instead allowing the name to speak for itself in varied designs from cover to cover.









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