As proposed by me to my peer group and tutors, my practical project to accompany my essay will be on the subject is healthy eating and packaging relating to self identity. I have decided to create a range of "almost ready" meals - meals that have pre proportioned ingredients. These meals aim to encourage consumers to eat healthier with a minimised effort to prepare. Customers would head for the ready meal section and persuaded to choose a healthier option, with the difficulty of sourcing and preparing ingredients already taken care of.
The concept I have been describing my idea as is "almost ready" meals. I think this accurately describes my project and I want to keep this clever adaptation going in other aspects of the project.
Brand
"Almost ready" meals aiming to encourage people to eat healthier.
Competitors
Hello Fresh
Gousto
Cook
Charlie Bigham's
Genius
Slimming World
Brainstorm
Ease
Convenience
Half way
Prepared
Meet in middle
Almost ready
Minimal effort
Busy
Nurture
Name
hustle
enough on your plate - maybe not for the name but text as part of the packaging/label
swamped - off putting
easyeats
fast & fresh
naturally convenient
meal maker
fresh fix
No comments:
Post a Comment