18/12/12
Brief
Create packaging for a range of “almost ready” meals, with the aim to encourage busy people to eat healthier.
Background/Considerations
"fresh fix" is a new brand which aims to encourage busy people to eat better, healthier meals. In 2016, over £3 billion was spent on ready meals in the UK alone. “fresh fix” understands that ready meals are sometimes the most convenient option and aims to make them healthier for consumers, by producing a range of “almost ready” meals with pre proportioned fresh ingredients. By taking the effort out of sourcing and preparing ingredients, along with recipes which are easy to follow, busy consumers may prefer the healthier option of a ready meal.
Consider existing competitors such as Gousto and Hello Fresh.
Price point - competitors are expensive, alienates people with a lower food budget. Make more suitable for students.
Longevity of food - need to consider materials and freshness of food (eg. meat, perishables)
POS - where will the boxes be sold? competitors use subscriptions for ease.
Mandatory Requirements
A range of packaging designs for the meals
Physical prototypes
Deliverables
Blogs documenting process
Finished products
6 x design boards
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