READY MEALS
Cook
Cook is a brand which sells frozen ready meals "cooked exactly as you would at home". Sold from the brands own shops around the UK instead of in supermarkets, Cook keeps that homemade independent feel to the business.
Whilst the preparation method and ethos behind Cook's ready meals vary from standard ready meals you can find in supermarkets, the packaging for the ready meals don't vary much. The standard method of a plastic dish with film over to seal and a card band/sleeve over for content to be displayed is used, however the style of the label depends on type, using a handdrawn typeface to add to the homemade look.
Charlie Bigham's
Charlie Bigham is a cook who after a trip to India was inspired to create his own dishes to sell as ready meals. Charlie markets his meals for couples to share as a nice night in. His meals are stocked in Sainsburys, Waitrose, Ocado etc. and are reviewed as restaraunt quality food. The packaging is elegant, again adopting the standard method of plastic tray, film and sleeve, however the sleeve is beautifully designed - with illustrations by Emily Sutton which matches the illustrations on the website.
MEAL SUBSCRIPTIONS
Hello Fresh
Hello Fresh is a subscription service which sends pre proportioned fresh ingredients to your front door for you to cook meals for yourself. The premise is that this saves you time and removes the hassle from shopping and deciding what to eat.
You can choose whether to recieve the family box, rapid box or classic box, with meals averaging out about £6 per meal. They take 20 - 50 minutes to cook
The recipes are varied and you are given a menu for the week. You can choose which meals you'd prefer from the selection and they are delivered to you on the next available day for your postcode.
Hello Fresh pride themselves on sourcing fresh ingredients which are preportioned. Another feature of their service is the packaging - which keeps the food fresh for extended periods of time.
Some of the ingredients for Hello Fresh come in plastic packages. This is not ideal considering the issue of plastic pollution at the moment however could be unavoidable when trying to make the food as fresh as possible for long periods of time. The box is simple with the green lime logo and white writing - the ingredients are accompanied by recipe cards to make the meals as easy to cook as possible.
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| images via Somewhere Jade |
+ Colour coded ingredients for each meal card
+ Easy to follow, detailed instructions on how to cook the meal (makes it simple)
+ Quirky branding and tone of voice
+ Fresh ingredients packaged for longevity
+ Good quality ingredients
I particulary love the branding and overall packaging design for the Hello Fresh boxes. Using the natural brown colour alongside green and white as the brand colours keeps inline with the "fresh" ethos and works together well. I also like the recipe cards and system with the corresponding packaging to make cooking the meal really easy and strightforward.
Gousto
Gousto runs along the same premise as Hello Fresh, as a subscription service which sends fresh ingredients to your door so you can cook meals easily.
In contrast to the Hello Fresh branding and design style which is distinctly more handmade and rustic looking, the Gousto boxes are printed red with a cleaner logo.
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