Study Task 1: Finding Research Sources

BA (hons ) Graphic Design

Context of Practice 1

Finding research sources

CoP Theme: Society

Search terms/key words: Consumerism, branding, capitalism, consumer society, brand value, brand loyalty, design and capitalism

LCA               Library	1: A consumer society.  /  Firth, Lisa (ed.)  (2002) 2: Branding / Vaid, Helen (2003) 3: The conquest of cool: business culture, counterculture and the rise of hip consumerism.  /  Frank, Thomas  (1997)
Google Books (preview)	1: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Richard D. Czerniawski, Michael W. Maloney 2: Brand Culture - Jonathan E. Schroeder, Miriam Salzer-Mörling, Søren Askegaard 3: Visual Art and Education in an Era of Designer Capitalism: Deconstructing the Oral Eye - jan jagodzinski
Google Scholar	1: How is manifest branding strategy related to the intangible value of a corporation? VR Rao, MK Agarwal, D Dahlhoff - Journal of Marketing, 2004 - journals.ama.org 2: Consumerism, 4th Ed. By David A. Aaker, George S. Day 3: The Conspicious Body: Capitalism, Consumerism, Class and Consumption : Michael S. Carolan  Source: Worldviews: Global Religions, Culture, and Ecology, Volume 9, Issue 1, pages 82, 2005
Websites	1: Consumerism and Branding - UK Essays 2: http://www.apa.org/monitor/jun04/driving.aspx 3: http://understandingteenagers.com.au/blog/how-branding-is-shaping-teenagers/ 4. http://truth-out.org/archive/component/k2/item/83374:commodifying-kids-the-forgotten-crisis
JStor	1: Emotional Branding and the Strategic Value of the Doppelgänger Brand Image Craig J. Thompson, Aric Rindfleisch and Zeynep Arsel Journal of Marketing 2: Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding Douglas B. Holt 3: Consumer Learning, Brand Loyalty, and Competition J. Miguel Villas-Boas Marketing Science Vol. 23, No. 1 (Winter, 2004), pp. 134-145