Part of our context of practice section of the course requires a piece of writing responding to a one of 12 quotes on politics/society/culture/history/technology or aesthetics.
On the 4th October we had an introduction to the quotes we would be using to write our essays, in which we briefly analysed each quote to give us a basic knowledge in order to begin constructing our writing.
After reading them through, some of the quotes I was immediately drawn to.
SOCIETY
'Many studies have found that both women and men do not believe that their current body form is attractive... Research has repeatedly found that physically attractive individuals are perceived by most to be socially more desirable than those that are perceived as being unattractive, something that is likely to have been reinforced by consumer societies...'
Jansson - Boyd, C. (2010) Consumer Psychology. New York: McGraw Hill Education
Physical attractiveness is subjective
Gender & gender representations & relations
media/ advertising/ branding
'Although on the surface the nature of design may appear to be relatively inconsequential, it might well be said to play a formative role in the history of capitalism and, in turn, in the social expression of capitalist practices.'
Miles, S. (1998) Consumerism: As a way of life. London: SAGE Publishing.
Social expression
Brands/logos/subcultures/music scene/ communication
TECHNOLOGY
'What I find very interesting is the movement of people who are savvy in digital design but are genuinely interested in analog techniques. It is now more than a passing trend; there must be a deeper motive why we are newly interested in the hand-made and the haptic, material and three-dimensional aspects of type and design.'
Erik Spiekermann - Interview in Creative Characters Dec 2014.
Embracing traditional media and techniques (letter press/screen print)
Relationship between traditional and CONTEMPORARY techniques and processes
Mass made
3d aspects - ornamental design, typography as decoration, poster and print making
'Take Amazon and Google, both large digital businesses that live almost entirely as interfaces. While these organisations may feel like they have a face and a personality, they are the sum total of graphics, symbols, colour, type, language and layout. They communicate through a new palette of symbols, scrolls, swipes, taps, motion and auditory cues. Which means their design needs to be invested with thought, craft and care.'
Coomber, L. (2016) Pictograms and symbols: how branding and visual language has to adapt in a digital age. It's Nice That [Online].
Non traditional aspects
condensed information
ios v Microsoft
new logos are taken on quickly
adopted digital/ visual language
"digital age"
AESTHETICS
'I was raised to believe that, as a designer, I have the responsibility to improve the world around us, to make it a better place to live, to fight and oppose trivia, kitsch and all norms of subculture that are visually polluting our world.'
Vignelli, M. - "Long Live Modernism: Massimo Vignelli Reaffirms His Faith in Form and Function", AIGA
aesthetics vs form/function/communication
modernism
anything that doesn't communicate most effectively is pointless
graphic designers have a responsibility
get rid of bad graphic design
timeless
The quote I have chosen to go with is Steven Miles' quote on capitalism under the Society section.
No comments:
Post a Comment