COP 3 Topic and feedback

How does packaging design influence consumer purchases in relation to "health foods"?

Feedback
This is a good topic and has the right level of specificity and research opportunities. You need to consider more carefully what theories you think will be necessary to explore and what books you will read over summer. You do not need to be looking at more design books at this stage because you already know enough about design. On the other hand you do not know enough about the wider factors involved in why people choose to or choose not to buy healthy food. Picking up a general text book on consumer culture, consumer behaviour or consumer psychology will provide a good entry to the theoretical approaches to studying this topic which should lead to further reading. There is also perhaps something to be said about self-identity, reflexivity and neo-liberalism here too so try Giddens’ Self-identity in Late Modernity as a starting point.

to do
- Read Giddens' Self Identity in Late Modernity
- find further textbooks on consumer behaviour/psychology
- Erich Fromm The sane society

CW Mills the competitive personality partisan review
riesman the lonely crowd: a study of the changing american character
Goffman - the presentation of self in everyday life
Terry Castle
Philosophi Phisnomia
appearance and the self - gregory stone (1962)