Typography and type design
Advertising and public awareness
Branding and Logo Design
Editorial Design
Design for screen
Print making
As my Studio Brief 1 essays focused on consumerism and brands, I will be focusing on the 3rd option; branding and logo design.
For this project I already had an idea in mind.
One of my favourite make up brands 'Morphe Brushes' brings out high quality products at an affordable price. However I feel that the logo for this company does not reflect the brand well at all.
I created a small survey of my peers to further reinforce or refute my opinion.
1. On first glance, what type of company would you think this logo belongs to?
- 'A bank'
- 'A solicitors'
- 'An estate agent'
2. If I told you it was for a cosmetics brand would you be surprised?
- 'Very!'
- 'Yes, it doesn't look at all like a cosmetics brand'
- 'Oh yeah, I've heard of Morphe! Is that their logo? It really doesn't look like a make up brand.'
3. After showing you the logo in context (on website, on products) do you still hold your previous opinion?
- 'the logo looks better in black or white placed on the make up brushes, but not on the gold brushes or other make up products, so yes and no'
- 'yes, if I saw that concealer on sale I wouldn't buy it, the logo on the packaging puts me off'
- 'yes, it looks cheap and really out of place'
